How many calls are you making per week? How many calls do you need to make to speak with a sales prospect? How many contacts do you need to speak with to make an appointment? How many contacts do you need to make to close “x” number of sales?

Below are three types of sales ratios, their definitions and accompanying examples:

1. What is a contact ratio? How do I figure it out?

Your contact ratio is defined as the number of cold calls that you need to make to speak with a sales contact. Use the following formula to figure out your contact ratio:

(Contacts/Calls) = Your Contact Ratio

So for example, if you made 30 calls today and spoke with 3 prospects then you have a 10% Contact Ratio and this means that for every 100 cold calls made you will speak with 10 prospects.

2. What is an appointment ratio? How do I figure it out?

An appointment ratio is defined as the number of contacts that you need to speak with to make an appointment. Use the following formula to figure out your appointment ratio: herbalincenseheadshop

(Appointments/Contacts) = Your Appointment Ratio

So for example, if you made 20 contacts with sales prospects over a 1 week period and set 1 sales appointment then you have a 5% Appointment Ratio and this means that for every 100 contacts made you will set up 5 sales appointments.

3. How do you figure out how many contacts one needs to make to close a sale?

That’s easy, use the following formula:

(Sales/Contacts) = Your Sales Closing Ratio Based on Contacts Made

So for example, wiseloaded if you made 40 contacts with sales prospects over a 2 week period and made 10 sales then you have a 25% Sales Closing Ratio Based on Contacts Made and this means that for every 100 contacts made you will close 25 sales.